How do I effectively market my business? It’s a question that every contractor asks every day. Twenty years ago it seemed like an effective marketing plan meant having a well-placed ad in the yellow pages. That kind of marketing tactic just isn’t going to cut it anymore. The game has changed. Not only are phone [...]
Read more →So you’ve finally gotten to the top of Google for one of your keywords. Congratulations, now you can finally take a break from all that hard work, right? Wrong. You may have the top spot for now but if you back off the work you have been doing you will certainly open the door for [...]
Read more →This is a question I get asked all the time. How often should I be adding new content to my site? The short answer, as often as possible. But practically speaking, adding new blog posts, articles, and videos on a daily basis just isn’t going to happen for most contractors. If you are just getting [...]
Read more →To me, it’s important to do work that makes a difference. Work that effects people’s lives in a positive way. I’d like to share a brief story to show why I think my work does just that. Saturday morning I had breakfast with a local client to discuss a video we were shooting. As we [...]
Read more →File this one under “SEO strategies that none of your competitors are paying attention to.” A few months ago, I started hearing some buzz around the web that Google was really investing in the future of Google+, their newest social networking platform which now stands as the greatest competitor to facebook. But what does that [...]
Read more →Is it all about price? Can you win work without being low bid? You know the answer is yes, because you’ve done it in the past. But it still remains difficult in today’s competitive climate. Yet, following a certain formula can still lead you to more relationships that result in higher margin work. Even in [...]
Read more →Did you know you can use a simple psychological trick to increase your average sale price? I wrote an article for Crazy Egg that goes into detail on the research, findings and proof that it works. Check it out here: A Simple Psychological Trick That Increases Average Sale Price For contractors that sell to homeowners, [...]
Read more →Are you spending all of your internet marketing budget and time trying to get your site as high as possible? This isn’t a bad thing, certainly it’s a goal well worth working toward. But are you ignoring the 3-4 additional opportunities for positioning your business on the first page of Google? What you should be [...]
Read more →You might be working hard on sales. But are you working smart? Do you know what working smart would look like for your business? Or is it just a cliche? Hint: It’s different for every business. The first step is understanding the metrics that drive your sales. Doing this is truly the only way to [...]
Read more →In today’s world, email is one of the few things that consistently produces results for contractors. Period. Not twitter, not facebook, not google+. Email. (soap box: Seriously, how many leads have you got off twitter or facebook? Most likely none. There are countless other marketing activities that actually produce results for contractors. Don’t waste your [...]
Read more →You need more work. There are two major ways to get more work: Build an inbound marketing system, so that your phone consistently is ringing. Get in your car, pick up the phone, rub elbows, go find it. Let’s take some time to talk about number 2. Every contractor is faced with times when the [...]
Read more →Feel like you’re constantly chasing work? Like you can never string more than a few weeks of good sales together? And when you do land a few projects and get busy for a while, does it feel like your sales and marketing efforts fall by the wayside? If you answered yes to these questions, don’t [...]
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